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Archive for January, 2013

18.01.13 5 Ways to Increase Your Trade Show Leads

exhibition stand roi

Lead generation is the number one reason businesses like yours attend trade shows. Whether you sell to businesses or consumers, boosting your profile – and of course your sales – are the ultimate goal. Building a database of returning customers, boosting your sales, and getting a maximum ROI can be a challenge, especially given the […]

09.01.13 How to Integrate QR Codes into Your Exhibition Marketing

using quick response codes in exhibitions

Have you ever been flicking through a magazine, watching a television show, or walking the floor at an exhibition and seen a funny barcode-like square and wondered what it was? These QR (or quick response) codes are experiencing a popularity boom right now and it’s all thanks to the rise of the smart phone. But […]

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