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5 Ways to Increase Your Trade Show Leads

exhibition stand roiLead generation is the number one reason businesses like yours attend trade shows.

Whether you sell to businesses or consumers, boosting your profile – and of course your sales – are the ultimate goal. Building a database of returning customers, boosting your sales, and getting a maximum ROI can be a challenge, especially given the economic climate.

Here, we’re going to show you how you can increase your trade show leads and boost your profits:

1. Exhibit at the right shows

With so many trade shows – both here and internationally – the best way to maximise your leads is to make sure you’re at the right show.

For the best results, you need to be exhibiting where your customers are. Start with the smaller, niche events to find your exhibiting feet. As you build up an audience and make a name for yourself, you can start working the bigger, better known events.

Just make sure that you are always exhibiting for your prospects in order to increase your leads, and boost your sales.

2. Make the most of your marketing

If you want to boost your trade show leads, you need an engaged audience at the event. The easiest way to secure these leads is by implementing a solid pre-event marketing plan, you can attract prospects to your event.

Send out direct mail and eshots, flyers, and even online marketing efforts. Start a social media campaign, film promotional videos, and really push the boundaries. If people know you’re exhibiting, they are much more likely to attend themselves and buy from you.

3. Eye-catching exhibition stands

Trade shows are busy places. If you want to increase your leads, and ultimately your sales, you need an eye catching exhibition stand. That’s where we can help.

Our custom built exhibition stands are perfect for making a bold statement at any event. We use creative graphics and expert designs to help you utilise the space, and stand out from the crowd. Your stand needs to draw people in. It is then up to you to secure the leads, and turn them into sales.

4. Properly manned exhibition stands

One of the best ways to increase your trade show leads, is by having a properly manned exhibition stand. By having the right staff, in the right place, at the right time, you can dramatically amplify your lead generation. We’ve previously written our top tips for working your exhibition stand. You can read them here.

5. Offer an incentive

Our final tip for increasing your leads at an exhibition is to offer an incentive.

Whether you’re capturing leads for a newsletter sign up, interest in purchasing a particular product, or something else; giving people a reason to do so will boost your lead generation. Why not enter everyone who signs up into a giveaway to win a product, for example?

Giving people a reason to hand over their details will help boost your overall leads. Just remember; to make the most of these leads you need to follow up post exhibition.


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RB Design & Display Ltd

10 Lincoln Park Business Centre
Lincoln Road
High Wycombe
HP12 3RD