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Archive for the ‘Advice’ Category

29.11.16 Trade Shows Versus the Rise of the Internet

The growth of the internet, for better or for worse has affected many of the traditional ways to collect information, advertise oneself and do business. Many industries have been forced to adapt or to fade away. It’s Actually A Win – Win Situation. The Trade Show industry has benefited largely from the rise of the […]

03.11.16 The Power of a Smile


The Language of a Smile We know this language. We have spoken it for centuries. We learned that it opens doors and makes friends. The universal act of a smile is recognised by everyone. It communicates kindness, goodness, and sends a nice feeling to those who give it and receive it. A smile is understood […]

05.10.16 The Trade Show Red Carpet: The Best and Worst Dressed List

  People-watching at a trade show is second best to only an airport or a department store. You see all kinds. However, we’re not talking about the trade show attendees here, we’re talking about the booth staff. Yes, you, with the company shirts and chinos! If you are a seasoned exhibitor, then you know how […]

30.08.16 The History of Trade & Commercial Exhibitions & Fairs


  We were curious and began wondering when and where trade fairs (also known as shows, expos or exhibitions) all began. As you know a huge amount of money, both in the actual exhibitions as well as the marketing of the events, is invested in these fairs. These trade or commercial events are specifically put […]

30.08.16 Is It Time for a New Tradeshow Booth?

  There are so many factors to consider when thinking about purchasing a new tradeshow booth. It’s not just the budget and the design, although those are big factors. Here are some questions to ponder to help with the decision process. What is working and isn’t working with the current tradeshow booth? Take stock of […]

08.07.16 RB Displays – Stand Out Design Trends

  Everyone knows the saying, “a picture tells a thousand words” – but if that picture is not at the right place, at the right time, no one will know about it! And that’s the same with exhibition stands – one needs to have a stand that is eye-catching and there on time – without […]

09.07.13 Experiential Marketing and You – Getting Maximum ROI from Your Event Display Stand

Uncle Ben's Event Display Stand

With the growing trend of ecommerce, many businesses are looking for alternative ways to demand their customer’s attention. But this boom of buying online means that the traditional ‘try before you buy’ concept is a great way to capture your customers. You can have the best product in the world, but if people don’t ‘get […]

25.04.13 Top Exhibition Stand Ideas for Your Business

Continental RB Displays Exhibition Stand

Exhibitions, trade shows, and other large scale events are great locations to promote your business, products, and services. But more goes into choosing the right exhibition stand for your requirements than you might think. At RB Design & Display’s, we specialise in a variety of trade show booths for all locations, brands, and products. We […]

27.03.13 How to Plan For Your Summer Promotion

Modulbox exhibition stand

It might not feel like it outside, but summer is on its way and it’s time to begin planning for your summer promotions. With longer days, warmer weather, and a spring in your step, marketing your business in the summer months opens up a wealth of opportunities. For example, the better weather means you can […]

27.02.13 5 Ways to Follow Up Your Trade Show Leads

trade show visitors

Last month, we shared with you some insider tips on increasing your trade show leads. This month, we’re going to advise you on the best ways you can follow up these leads, can convert them into sales. This is obviously the main goal of your trade show experience, but is the one part of the […]

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RB Design & Display Ltd

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High Wycombe
HP12 3RD