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Experiential Marketing and You – Getting Maximum ROI from Your Event Display Stand

Uncle Ben's Event Display StandWith the growing trend of ecommerce, many businesses are looking for alternative ways to demand their customer’s attention.

But this boom of buying online means that the traditional ‘try before you buy’ concept is a great way to capture your customers. You can have the best product in the world, but if people don’t ‘get it’ they won’t buy it.

Modern consumers seem to have lost the tangible element to shopping, but that doesn’t mean they don’t crave it. Experiential marketing allows you to tap into this audience, and give your consumers an ‘experience’ they won’t forget.

Experiential marketing in a nutshell

Experiential marketing is all about giving your customers an experience. Whether that be taste-testing a new product, watching a catwalk show, or feeling like they’ve been transported to a new location; your company should be making your marketing as tangible as possible.

How can you do this? With an event display stand, that’s how.

At RB Design & Display, we have the experience to help connect people with your brand via a creative stand and something memorable. Whether you’re sampling a new product or launching a new product, an event display stand can help set you apart.

Here, we’re going to share with you our insider tips on getting maximum ROI from your event display:

1. Eye-catching design

They say that you shouldn’t judge a book by its cover but let’s face it; looks matter.

If you only have a few seconds to capture your customer’s interest and entice them over to your stand, you need a display that does all the shouting for you. We’re the experts in creating eye-catching stands that command attention, and are sure to make you stand out – whether you’re at an expo, event, or outside event.

Check out our Case Studies for some examples.

2. Interesting products

Once you’ve attracted customers to your display, you need to hold their attention with your products. And while we can’t help you out with this part, we can offer you some tips on making the most of what you’ve got:

  • If you have a food or drink product, let users taste them at your display. Offer them a whole host of ways to sample the product so they can see how it would fit into their lives.
  • For technology products or appliances, run product demos so stand visitors can see your product in all its glory. Again, this makes it much easier for clients to see how they would fit into their lives and convince them to make a purchase.

3. Engaging staff

Part of the on-stand experience comes from the staff on the day. They can make or break the experience, so it’s vital you have picked your A-Team. We’ve written a blog post with tips on manning your exhibition stand like a pro, which you can read here.

Having the right staff on board can really help you increase your leads, and turn these leads into a solid sale. Make sure that your team know the product inside out, are enthusiastic, and are able to fully demonstrate how it works.

Event display stands are growing in popularity, and are a great way to return to a much more ‘hands on’ approach to marketing. If you’ve got a product to sell and are looking for a unique way to attract customers; contact us today about an event display.


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RB Design & Display Ltd

10 Lincoln Park Business Centre
Lincoln Road
High Wycombe
HP12 3RD