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How To Refresh Your Exhibition Stand


If you have been using your exhibition stand all year at conferences and exhibitions, there is nothing better than giving it a revamp in time for the New Year. Your exhibition should represent your business accurately, and over a year a business can have growth that means what represented your business the at the beginning of the year, may not be the same for the end of year. Refreshing your exhibition stand is imperative to keep new customers engaged and keep with brand consistency. We have some fantastic tips for refreshing your exhibition stand.

REPLACE GRAPHICS

A perfect way to give your exhibition stand a total refresh on a budget is by simply replacing all the graphics. Changing your graphics can make a great impact when you refresh your stand with new ones, and won’t cost a huge amount to do so. You should use this opportunity to look at what attracted clients and customers to your stands the most, and update based on what you have learned from exhibitions past. 

AMEND THE LAYOUT OF YOUR STAND

Amending the layout of your exhibition stand is easier than you probably think it is. The majority of stands you can purchase are stand alone, flexible and easy to amend. Changing the shape and configuration of your stand design is a great way to refresh your exhibition stand and you can add further accessories to it too. 

ADD TO YOUR STAND WITH EXTRA ACCESSORIES

The finer details can make all the difference. Going on a stand accessory hunt can be an eye opening and slightly daunting task, as the selection will continue to grow and ensure you are spoilt for choice.

When choosing an accessory, you will need to consider how will it benefit you, will you use it again and what impact will it make? Full custom branded accessories are a brilliant concept, as the product becomes the perfect marketing piece as well as being a functional part of your display. Add your logo and branding and it will speak for itself.

COMPLETE REVAMP

If you find that you really benefit and profit from attending exhibitions and conferences, you may find that it would be worth investing in a brand new stand all together. It is definitely worth considering if you are getting a lot of use out of your stand and seeing a great return on investment. Go back to the drawing board, look at what worked and what didn’t in your last stand, and adapt your stand from lessons learned. 

 

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RB Design & Display Ltd

10 Lincoln Park Business Centre
Lincoln Road
High Wycombe
Buckinghamshire
HP12 3RD