People-watching at a trade show is second best to only an airport or a department store. You see all kinds. However, we’re not talking about the trade show attendees here, we’re talking about the booth staff. Yes, you, with the company shirts and chinos! If you are a seasoned exhibitor, then you know how […]
We were curious and began wondering when and where trade fairs (also known as shows, expos or exhibitions) all began. As you know a huge amount of money, both in the actual exhibitions as well as the marketing of the events, is invested in these fairs. These trade or commercial events are specifically put […]
There are so many factors to consider when thinking about purchasing a new tradeshow booth. It’s not just the budget and the design, although those are big factors. Here are some questions to ponder to help with the decision process. What is working and isn’t working with the current tradeshow booth? Take stock of […]
05.08.16 The Show Before the Show!
While a lot of effort goes into the trade show booth itself, the real work happens in the communications that go on before the trade show. Case studies have shown that companies who conduct a pre-show marketing campaign increase their booth track by 45%. However, the real key is to attract qualified traffic to […]
You’ve done your research, you’ve spent the money, you’ve had RB Design create the most attractive, engaging exhibition stand and you’re ready to rock and roll! Or are you? Here are some of the top areas where stands who’ve done all of the above come short: Friendliness The friendliness and energy at your stand […]
Everyone knows the saying, “a picture tells a thousand words” – but if that picture is not at the right place, at the right time, no one will know about it! And that’s the same with exhibition stands – one needs to have a stand that is eye-catching and there on time – without […]