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How to Plan For Your Summer Promotion


Modulbox exhibition stand

It might not feel like it outside, but summer is on its way and it’s time to begin planning for your summer promotions.

With longer days, warmer weather, and a spring in your step, marketing your business in the summer months opens up a wealth of opportunities. For example, the better weather means you can exhibit outdoors and there are a whole host of different events you can attend.

With this in mind then, here are our top tips for planning your summer promotion and marketing efforts:

Different requirements for indoor and outdoor promotions

As you would expect, indoor and outdoor promotions have different requirements.

Obviously when you attend an indoor event the weather is not an issue. If you’re attending something outside, you need to be prepared for all weather eventualities. After all, we all know how unreliable the Great British summer can be!

If exhibiting outside, your display will need to be lightweight, transportable, durable, and easy to assemble. It also needs to be waterproof (to some degree) and protect the bulk of your products and exhibition.

You also need to consider the ground underfoot at outside events:

  • Will your stand be on grass or something sturdier?
  • Do you need to provide a seating and standing area for stand visitors?
  • What precautions have you taken if the weather lets you down?
  • Have you got any refreshments if the weather is really warm?

Outdoor promotions are a great way to connect with your customers on a personal level, in a much more relaxed environment. Just be sure you have prepared for every eventuality, and can cope with whatever the weather throws at you.

Summer events to attend

There are a whole host of great indoor and outdoor events your business could attend this summer including:

  • Commercial Vehicle Show, 9.4.13, NEC Birmingham
  • Optrafair, 13.4.13, NEC Birmingham
  • Infosecurity Europe, 23.4.13, Earls Court

You can check out a full list of UK exhibitions here.

Summer events are a great way to promote seasonal products, but you should also be aware that events often work a season ahead. That means that you might be exhibiting in the glorious sunshine, but showcasing the latest autumn/winter products your company has to offer.

Appropriate stands for summer promotions

There are a whole host of exhibition stands that would work wonders for an outdoors, summer promotion.

We would suggest a stand such as the Modulbox, shown here. As you can see, there is a seating area, shelter from rain or sun, and plenty of space to meet with prospects. The modular exhibition stand is also portable, durable, and easily transported – perfect for all summer promotions.

If you’re attending an event this summer, be sure to get in touch with us today with your exhibition stand requirements.

 

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RB Design & Display Ltd

10 Lincoln Park Business Centre
Lincoln Road
High Wycombe
Buckinghamshire
HP12 3RD