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Samsung Case Study

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A regular on the trade show circuit, technology giant Samsung need exhibition stand solutions that build their brand, deliver their core messages, and cement its reputation for excellence.

We have provided the brand with a number of stands for different products and audiences. The challenge was to create unique stands, conveying unique messages, but still showcasing the core Samsung brand.


We created a number of custom built exhibition stands for Samsung. For example, a camera-shaped stand to promote the Galaxy S III mobile. ‘Beam Cinema’ was a creative stand that allowed visitors to experience the phones’ unique image projection features.

Another we designed was for the 2012 Apps World exhibition. This stand, heavily branded in Samsungs’ corporate colours, had plenty of space for developers to discuss their needs. We incorporated a private meeting space, and a number of interactive television screens.


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RB Design & Display Ltd

10 Lincoln Park Business Centre
Lincoln Road
High Wycombe
HP12 3RD