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Trade Show Success

Trade Show Success

Ensuring Trade Show Success

If you are choosing to spend time, money and effort on a display booth at a trade show, it’s essential that you make the best of it and that you play all your cards right to optimise your return on investment.

Careful strategising and research will go a long way to gaining and solidifying new leads and getting your name out there. 

This article gives you a few tips to maximise on your trade show stand.

Staffing for Trade Show Success

The first thing is having the right energetic and dynamic staff team that has the ability to engage and captivate. Your staff are the face of your organisation, so you need to make sure you have the right people in place. It is necessary that they are all knowledgable and thoroughly trained on all aspects of your organisation. 

Your training should equip them with the necessary information and skills to introduce themselves with a one-minute overview of your company. They should be able to ask specific questions that encourage the visitors to share more information that can help determine what they need and how best you can serve them. 

Make sure they are aware of the proper trade show etiquette you want displayed at your booth. From how they should dress to what time they should arrive and how to man the booth. (For example, what are your policies around eating, drinking, smoking and sitting down?)

Make your Booth Approachable for Maximum Trade Show Success

Smiling faces and booth staff that catch consumer’s eyes, throwing out a warm greeting first, will encourage traffic to you booth.  Approaching a booth filled with people can be very intimidating, so if your staff look disinterested or are busy playing on their phones, a lot of potential customers could walk right past you and a lot of business will be lost. 

Contests and Promotions

Capture the attention of your audience by hosting a fun contest that gets the people involved and has them excited to participate. Everyone enjoys winning something, but even more so when they enjoyed the events leading up to the prize.


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RB Design & Display Ltd

10 Lincoln Park Business Centre
Lincoln Road
High Wycombe
HP12 3RD