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Trade Shows Versus the Rise of the Internet


Ecozone

The growth of the internet, for better or for worse has affected many of the traditional ways to collect information, advertise oneself and do business. Many industries have been forced to adapt or to fade away.

It’s Actually A Win – Win Situation.

The Trade Show industry has benefited largely from the rise of the internet.  Human interaction is at the core of the Trade Show industry, thus people will always be drawn to attend. The internet has just made exhibitors put so much more effort into their displays and the quality of their pitches.

Trade shows today are more extravagant than ever. China opened a 5 million square foot show hall in 2015 to accommodate larger exhibits. Simply put face-to-face marketing still commands the number one business-to-business marketing medium.

Top 5 Benefits of a Trade Show Compared to Browsing the Internet?

  1. Developing that interpersonal relationship happens better with face-to-face meetings. Social Media cannot replace the real meeting where body language can help a person convey their intent, product and services better. It’s simply easier to be friendly and genuine when you are face to face with someone rather than separated by a screen. 

  2. New ideas and products are displayed right in front of you. If a customer doesn’t know what they are looking for they could waste hours on the internet with nothing new in their arsenal. At a trade show the products are right in front of them and they can be inspired to buy. 

  3. At a trade show you have a greater ability to vet the information and services you are receiving and to converse more on it.  Very little interaction can take place through a monitor.

  4. You have an audience’s attention and you never know who is in it! 46% of trade show attendees are upper level management traveling from far and wide – An attentive audience ready to listen to you, often with a lot of buying power. 

  5. At trade shows you will meet multiple potential buyers at one time. It could take ages generating those leads outside of a trade show.

RB Design & Display offer the complete exhibition stand and promotion service.  With over 20 years experience in the industry, we have the knowledge and expertise to find a solution to any trade show display requirements.  As we have been told by satisfied returning clients, we are “a safe pair of hands”.

If you have a trade show coming up give us a try – Call 0870 240 2204

 

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RB Design & Display Ltd

10 Lincoln Park Business Centre
Lincoln Road
High Wycombe
Buckinghamshire
HP12 3RD